In today’s fast-paced digital world, organizations are under pressure to train their workforce quickly, efficiently, and cost-effectively. One of the most practical ways to meet this demand is by selling off-the-shelf courses through your LMS (Learning Management System). These pre-built courses can provide immense value to both training providers and their clients.
This blog explores how you can successfully sell off-the-shelf courses and expand your LMS training library to meet diverse learning needs.
What Are Off-the-Shelf Courses?
Off-the-shelf courses are pre-designed, ready-to-use learning modules developed by instructional designers and subject matter experts. They often cover a wide range of topics such as compliance, leadership, soft skills, IT skills, and more. These courses are designed to be easily integrated into any SCORM, xAPI, or AICC-compliant LMS.
Why Sell Off-the-Shelf Courses?
1. Quick Deployment
Ready-made courses can be added to your LMS and delivered to learners in minutes. This saves development time and speeds up the training process.
2. Cost-Effective
Developing courses from scratch can be expensive. Off-the-shelf content allows you to deliver high-quality training at a fraction of the cost.
3. Scalability
These courses are designed for wide distribution, making it easy to scale training across large organizations or multiple clients.
4. Diverse Subject Matter
You can offer training in various topics without needing in-house experts for each subject area.
5. Revenue Stream
Selling off-the-shelf courses provides an additional income stream. You can bundle, license, or sell subscriptions to these courses.
How to Source Quality Off-the-Shelf Courses
- Partner with Reputable Content Providers Look for vendors known for high-quality, engaging, and regularly updated courses. Examples include OpenSesame, iSpring, HSI, and Paradiso CourseHub.
- Ensure LMS Compatibility Make sure the courses are SCORM, AICC, or xAPI compliant to ensure smooth integration with your LMS.
- Check for Multi-Language Support If you serve a global audience, multi-language options are a huge plus.
- Request Samples or Demos Previewing content before purchase helps you assess quality and relevance.
How to Sell Off-the-Shelf Courses Through Your LMS
1. Organize Your Course Library
Categorize courses by topic, industry, or learner role to help users find what they need easily.
2. Create Compelling Course Descriptions
Use clear, benefit-driven language to explain what learners will gain from each course.
3. Offer Flexible Pricing Models
Consider offering single-course purchases, course bundles, or subscription access.
4. Enable eCommerce Features
Your LMS should support online payments, discount codes, and multiple currencies if needed.
5. Use Analytics to Improve Offerings
Track course engagement and feedback to refine your offerings and remove underperforming content.
6. Market Your Courses
Promote through email newsletters, social media, SEO, and paid ads. Highlight your best-performing or newly added courses.
Best Practices for Success
- Keep Content Updated: Partner with vendors who regularly refresh their courses.
- Ensure Accessibility: Make sure courses are mobile-friendly and meet accessibility standards.
- Provide Support: Offer customer support for technical or content-related issues.
- Gather Feedback: Regularly ask learners for feedback to improve your offerings.
GOLS LMS and Off-the-Shelf Courses
At GOLS LMS, we simplify the process of selling off-the-shelf courses. Our platform supports SCORM and xAPI content, offers robust eCommerce features, and makes it easy to manage and market your course library.
Whether you’re a training provider or a corporate L&D team, GOLS LMS helps you deliver high-quality, engaging training with ease.
Conclusion
Selling off-the-shelf courses is a smart strategy for expanding your LMS training library. It allows for quick, cost-effective, and scalable training solutions. By sourcing quality content, using a capable LMS like GOLS, and following best practices, you can meet diverse learning needs and generate new revenue.
Start expanding your training offerings today by leveraging the power of off-the-shelf courses with GOLS LMS.
